We know huge, worldwide food chains like to offer special menus and dishes at their local branches, and that these can sometimes be a little out there, but this new Burger King Japan offering is kind of questionable, at very least. The fast food giants have just released a new offering in their Japanese shops which is basically defying the occidental definitions of cool’ and disgusting’. And why is that? Because the Kuro Burger, as it’s called, is an all-black burger.
Now, let’s break this into several parts, so we can fully comprehend the nature of this Burger King offering, what makes it special, and what is just plain strange. It’s not the first time we’ve seen any kind of black burger. We’ve seen black bean burgers which have very dark, if not actually black patties, and the Dark Vader burger, which was released in France by a competitor to celebrate the release of one of the Star Wars movies has shown us that while weird, a black bun can be quite a cool feature for a burger. The thing is, Burger King Japan’s Kuro Burger doesn’t stop there.
The unusual fast food item has little to no color on it, depending on which version you choose, as there are two. The Pearl version is the truer to the Kuro name – which means black in Japanese, by the way, in case you’re not fluent in the language – as it only features the black bun, blackened – but not completely black – patty, black ketchup, and perhaps more disturbingly, black cheese, which looks basically like it’s made from oil. As for the Diamond version, you will see some color in there, due to the added toppings like tomato, lettuce and onions, which aren’t actually black.
But if what disturbs you even more than the black color is wondering how they achieve it, please don’t, because it’s all quite natural actually. The black buns and cheese are colored using bamboo charcoal, which surprisingly does not create a charred look, while the patties are appropriately seasoned with black pepper. As for the mysterious black ketchup’, it is simply made of garlic sauce which was colored using the very beautiful and strange concoction known as squid ink, which may not be a winner for everyone by itself, but was certainly useful in this particular case.
With this striking look and unusual features, the Kuro Pearl burger, as well as the Diamond, is making the rounds of news and food websites alike, and it’s becoming an internet sensation, even before anyone actually has any remote idea of what this new, innovative Burger King hamburger tastes like, since it is only available from September 19th. Furthermore, if you’re one of those people who really want to try this, not the least for the weirdness factor, you better starting looking at travel agencies and book your flight pronto, because this is a limited edition offering.
Now, Burger King isn’t really new to this when it comes to creating unique sandwiches. It was just a year ago that they made a splash by introducing a low calorie, French Fry burger into their regular menu. But still, the question begs to be asked: would you realistically put the Kuro Burger in your mouth?